Google does not take kindly to junk in its search results. As a matter of fact, this has become even more of a priority for the undisputed king of search engines after its public offering. The company needs to keep both shareholders and users happy. Hence, penalties for Adsense misuse and other forms of advertisement can be very severe, whether visited upon a website inadvertently or otherwise, and can include closing down the account. That is how Google gets recidivism under control.
More important for those who want to have a career with Adsense, it is how one needs to look at strategies of earning but also the various things which might get the account suspended.
1. Hidden Texts
These penalties include hidden text—filling your page with text that is too small to read, has its color match the background color, or it uses CSS to load rich keyword content since this is deceitful, it is treated the same way as hiding links.
2. Page Cloaking
What is definitely forbidden is serving different pages to bots compared to human visitors. The practice, better known as page cloaking, may fool the bots into indexing the content that users will never get to see. The penalty in such cases will be accordingly given.
3. Multiple Submissions
Avoid multiple copies of your domain and pages. For instance, submitting a URL of an Adsense as two separate URLs invites trouble and possible termination. Always check if your domain is already there in a search engine before you try again.
4. Link Farms
Be Careful of the Links on your Adsense Pages: While you can’t do much about in-bound links, you should control outbound links. Link farming, especially linking to more than 100 URLs on a single page, is frowned upon by search engines and should be avoided.
5. Selling Page Rank
Selling or trading PageRank links is risky. It’s ok to sell ads or acquire links, but actually selling PageRank can get you banned.
6. Doorways
These are similar to cloaking: pages are stuffed with keywords in an attempt to direct visitors to another page. Some SEO companies offer this trick, but it’s one of those things that really should be avoided at all costs.
7. Multiple Domains with Identical Content
Search engines overcome multiple domains hosting identical content by checking their IPs and registry dates. Same content on different domains, sub-domains should be prevented and forwarding of multiple domains to the same content has to be avoided.
These are the criteria applied by most of the search engines, though specifically stated by Google. Make sure you have a clean record of creating content for humans rather than bots. This shall ensure that your AdSense and website lives on for a long period of time and be quite successful.
These practices will save you from penalties and the risk of termination of your AdSense account.
Read more : Who Else Wants to Make Money with Adsense? in 2024
